What is it?

Julie’s Baked Jems is a start-up company that is delivers homemade baked goods. For now, the business is planning to primarily sell at Farmer’s Markets, and may expand more in the future.

Finals

After many rounds of back and forth and finalizing the final logo, I provided 3 logos (primary, secondary, and a tertiary as an emblem), and decided a primary color scheme (teal), and a secondary one (pink).

Process

We began with sketching the mark before getting into the type. I played with the combination of sweets, and a diamond — Julie ended up sticking with the diamond alone because she felt that choosing a specific sweet would be limiting.

After choosing a mark, we moved onto different type choices, and landed on the final!